The detailed guide below is currently available in English.
Markup versus margin
Markup starts from cost: it is the percentage added on top of what you paid. Margin starts from price: it is the percentage of the final price that is profit. Because price is always bigger than cost, the same dollars produce a bigger-looking markup — a 50% markup on a $100 item is a $50 profit, but that is 33.3% of the $150 price. Mixing the two up is the classic pricing mistake: “50% margin” prices an item at double cost, while “50% markup” leaves margin well below half.
Setting a markup that works
A markup has to cover more than the item itself: rent, labor, spoilage, returns, card fees, and the items you never sell all come out of the same pool of gross profit. Retail markups commonly run 50–100%, while groceries accept far less and jewelry expects far more. The useful check is whether margin × realistic volume covers your fixed costs — the break-even calculator turns that question into a number of units.
Nederland in het kort
Belangrijkste lokale kengetallen voor financiële berekeningen in Nederland — ze wijken af van Amerikaanse standaarden:
- btw: Algemeen tarief 21 %, verlaagd tarief 9 % (levensmiddelen, boeken). Vaste prijzen inclusief btw zijn de norm.
- Box 1 (2025): Schijven 35,82 % tot 75.518 € en 37,48 % daarboven — inclusief AOW- en Wlz-premie.
- Loonheffing: Sociale premies (AOW, Wlz, Zvw) zitten ingebouwd in het box 1-tarief; het netto loon is typisch 70–80 % van het brutosalaris.
- Minimumloon 2025: 14,06 € per uur bij een volledige werkweek (36 uur), of ≈ 2.193 € per maand.
- Fooi: Niet verplicht; afronden of 5–10 % wordt gewaardeerd — servicekosten staan vaak apart op de rekening.
Peildatum: oktober 2026 · cijfers over 2025, officiële bronnen hierboven.
Veelgestelde vragen
How do I convert markup to margin?
Divide the markup by itself plus 100. A 50% markup becomes 50 ÷ 150 = 33.3% margin; a 100% markup is a 50% margin.
Can markup be negative?
Yes — clearance pricing often sells below cost. This calculator allows any markup above −100%, which is the point where the price itself would turn negative.
Does the revenue figure include taxes?
No. Revenue here is price × units before sales tax; add your local sales tax separately at the register or invoice level.